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Možnosti a omezení rozvoje alternativního stravování v Brně
 Heppnerová, Vanda
The aim of the bachelor thesis is to identify possibilities and limitations of development of vegan restaurants in Brno. The theoretical part is focused on benefits of small and middle businesses for regional development, regional market, customer market behaviour, hospitality marketing and alternative forms of eating. The practical part is (1) describing current vegan restaurants on the market of Brno; (2) focused on primary research of opinions of vegan restaurant customers and individuals who eat standard food with the aim to define possibilities and limitations in development of chosen form of alternative eating.
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